In defiance of George Orwell’s 1984, originally published in 1949, Steve Jobs came up with a new marketing idea. A crazy one. To introduce Apple’s Mcintosh. With a Mcintosh and an advertisement, Jobs’ intended to turn dystopia into utopia… “and you’ll see why 1984 won’t be like 1984”.
But we are not here for another advertisement.
Or another Mcintosh.
We are here to know that 1984 was utopian after all. She came that year. Opened her eyes. Her own world may have been a roller-coaster between utopian and dystopian world, but her smile was utopian. Her eyes were utopian. Even her shouts were utopian. With a clear message. A clear advertisement. A clean service for humanity. Even in her dystopian times, that we don’t know of.
It was 1984 but it wasn’t Orwellian.