If you take over the entire industry of martyrdom; no one can beat you. Just have a monopoly in this specific industry and you will become indispensable.
Those you declare martyrs, are martyrs.
Those you failed defending, are martyrs.
Those dead in collateral damage, are martyrs.
School kids, martyrs.
Customers, martyrs.
Teachers, martyrs.
Blunders, martyrs.
Business, martyrs.
Just make a windmill of martyrs. Make martyrs. Sell martyrs. Advertise martyrs. Make an entrance of ‘Welcome to Windmill of Martyrs’. Don’t shy away.
Make it a brand. Sind songs. Make movies. Emotionalize it. Hype it. Make it an obligation. Even for those who don’t oblige.
And then, the whole estate shall be truly yours.
